Just over a year ago, Rutenica.cl launched its operations with the goal of breaking the winter seasonality and providing business opportunities to tourism entrepreneurs along the Lakes and Volcanoes Scenic Route.

Our digital platform, which allows you to schedule and pay online for activities, attractions, and stays with various providers in the Panguipulli, Lago Ranco, Llanquihue, and Puyehue lake basins, has become a go-to site for travelers seeking tourist experiences in southern Chile over the months.

Here we share seven factors that have allowed us to position ourselves in this area famous for its lakes, volcanoes, and evergreen forests.

150 tourism providers are currently part of Ruténica. These entrepreneurs offer various types of outdoor experiences, such as trekking routes, volcano climbs, spa and relaxation days, guided tours, and horseback riding, among many other activities.

We have four lake basins where we operate, allowing us to offer a wide range of tourist experiences to travelers who use our platform to plan their day trips, weekend getaways, or longer stays. These are Panguipulli, Lago Ranco, Llanquihue, and Puyehue.

We offer our partner entrepreneurs three types of tools to enhance their offerings: Digital sales (customers can schedule and pay for their travel experiences online) ; Digital marketing strategy ( focused on regional, national, and international market segments, based on specific customer interests and profiles ); and Development of a partnership offering with a quality standard (our work methodology is developed on-site and with personalized support for our entrepreneurs).

17 creative tourism experiences are part of the offerings our partner entrepreneurs offer through our platform. An Introduction to Aromatherapy, a Walk Inward with Wool Knitting, Pottery Classes, a Percussion Workshop, and Forest Biocosmetics are among their offerings.

There are five strengths that characterize our work model. A) Bond of trust: We generate a direct and close relationship with each of our partner providers; B) Community: All the offerings presented on Ruténica are built in collaboration with local entrepreneurs; C) Honesty: The offerings presented on our platform reflect reality. They may be simple or elegant, but they are always true; D) Compliance guarantee: We guarantee customer satisfaction and are willing to refund or compensate customers in the event of non-compliance; E) Sustainable tourism: We seek harmonious development of tourism year-round, respecting the environment and involving local stakeholders.

24/7 is our customer service model. That is, we are available 24 hours a day, seven days a week, via WhatsApp, to answer questions from travelers who trust us to book their day trips, weekend getaways, or vacations.

The Lakes and Volcanoes Scenic Route spans 725 kilometers . Our regional ambassadors travel throughout this region in search of unique destinations that connect our guests with the depths of nature.